What is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.The advantage of digital marketing is it has the ability to reach a global marketplace. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty. You can track responses to your marketing efforts immediately.

Each company will have different specific goals in mind and to achieve them it is necessary to understand the benefits of digital marketing and technologies.

There are different types of digital marketing:

1. Social media marketing.

2. Search engine optimization.

3. Email marketing.

4. Affiliate marketing.

5. Content marketing.

6. Influencer marketing.

The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal.

Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

Digital Marketing responsibilities include:

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising,

Maintaining our social media presence across all digital channels,

Measuring and reporting on the performance of all digital marketing campaigns.